〇 [Rare Book] Top Promotions Sales Promotion Meeting October 2015 Issue

【Used Book - Rare Item】Top Promotions Sales Promotion Meeting October 2015 Issue

[Cover Feature]
Maximize Product Appeal in Stores and E-commerce
Video! New Applications

With the widespread adoption of smartphones and tablets for watching videos, and the diversification of scenarios where consumers encounter video, including digital signage in stores,
how can video be utilized to convey the appeal of products and sales floors, both in-store and online, to drive sales? This issue features numerous case studies offering hints for new ways to use video.

・Stimulate Subconscious in a Timely Manner / Dinos Cecile
・Analyze Demand with Infomercials / Oaklawn Marketing
・Experiential Videos: Reality is Key / Starts Publishing
・Sales Increase 1.5x with Video Effects: What Kind of Videos Work in Stores?
・The Current State of Video Utilization in E-commerce / Shinya Nakayama, President of Rakuten University
・Video x E-commerce: Apps That Transform Shopping / MikMak, Spylight
・Becoming a New Standard? The Era of Vertical Video / SnapChat
・80% of Teens Watch Videos on Smartphones, Approaching TV Viewership
・The Evolution of Television That's Changing Video Promotion / Masayasu Ando, HAROiD
・We'll Teach You Everything About Creating Buzz / Narutaro Miyaji, Dentsu CDC

[Feature]
Sales Increase with Just One Word
Sales Copy Research
・Write Using Living Words Used in Daily Life, Considering Product Usage Impressions and Benefits / Maiko Kobayashi, POOL inc.
・PV, Readership, Shares: Titles Change Depending on the Goal / Makoto Takahashi, NEWSY
・If You Fully Understand the Target's Thoughts, You'll See the Words and Structure to Choose / Takayuki Hattori, Business Architects
・How to Connect Mass Advertising, Store Staff, and In-Store Technology. How Will Sales Copy Change? / Kazuya Koshimo, Koshimo Office / no problem LLC.
And more.

Please refer to the photos for the publication date.

◇ Product Condition
● Yellowing: None
● Creases, Scuffs: Some noticeable on the cover, etc.
● Folds: None
● Writing: None
● Other Notes: You may purchase this item immediately. There may be minor defects that were not noticed during inspection, but please purchase with the understanding that this is a used item.

#2 Top Shelf Front